What is this? When you are selling an app, you are not selling a piece of software. Anyone can buy a piece of code and put it on the App Store. What you are selling is the experience.
Why should you do this? People don’t share apps. They share their in-app experiences. You will be surprised how a simple step by step tutorial tripled the sales for one of our clients.
Who else is doing it? For business app, “Clear” is a shining example of innovation and ease of use. It has been featured on the App Store multiple times. For game app, “Clash of Clans”, “Candy Crush” and many other have high quality in-app tutorials.
How can you do this? Simply ask your developer to add a transparent layer to the app. Then ask your graphic designer to add high quality graphical instructions to the layer.